REBRANDING AN enterprise web Platform
Building a new enterprise website and design system for FM’s rebrand.
FM, a global leader in commercial property insurance and risk management, embarked on a transformative rebranding initiative in 2024. As part of this effort, FM.com required a complete redesign to align with the company’s new brand identity. The project involved creating a scalable digital platform that reflected FM’s leadership in the industry while empowering internal teams with an adaptable and efficient design system.
The goal was to ensure FM.com became a modernized, cohesive platform capable of supporting global operations and future growth.
Timeline
A comprehensive redesign spanning 6 months, from rebrand explorations to the final launch, while managing evolving requirements and high-level stakeholder collaboration.
Background
FM has been a pioneer in commercial property insurance and risk management since its establishment in 1835. The company’s rebrand introduced a new logo, color scheme, and brand identity, requiring a complete overhaul of its digital presence. The redesign of FM.com was pivotal to this transition, translating FM’s visual guidelines into a professional, user-friendly platform.
This project required integrating a scalable design system into FM’s enterprise CMS, Sitecore, while balancing input from diverse stakeholders, including marketing, branding, and technical teams.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
The process began with stakeholder interviews to align the redesign’s goals with FM’s business objectives and user needs. Detailed site maps and user personas were developed to guide the platform’s structure and content strategy. Collaborative discovery sessions with senior stakeholders helped prioritize key deliverables and establish a shared vision.
Design & Prototyping
The design phase focused on creating interactive prototypes using Figma and occasionally HTML to visualize FM.com’s new identity. Biweekly sprint reviews ensured continuous feedback and refinement. The resulting scalable design system provided clear documentation for component usage, branding standards, and workflows to support long-term adaptability.
Implementation
Close collaboration with development teams ensured seamless integration of the design system into Sitecore CMS. The project demanded adaptability to manage last-minute changes while maintaining progress and aligning cross-functional teams.
Testing & Optimization
The redesigned FM.com underwent rigorous testing across devices to ensure compatibility, usability, and performance. Internal feedback informed iterative optimizations, refining the platform to meet both stakeholder expectations and user needs.
The new FM.com offers a scalable digital foundation that reflects FM’s modern identity and leadership in the insurance industry.
Scalable Design System
A comprehensive system ensures consistency across FM’s sub-properties while providing content editors with clear documentation and guidelines.
Seamless CMS Integration
Integrated with Sitecore CMS, FM.com supports enterprise-level scalability and efficient content management.
Professional Digital Presence
The redesign elevated FM.com’s brand image, aligning it with the company’s leadership and future growth strategy.
The redesigned FM.com launched successfully in July 2024, receiving praise for its professionalism, adaptability, and collaboration.
Adaptability in Action
Users report significant time savings and improved productivity through optimized scheduling recommendations.
Empowering Teams
The design system streamlined workflows and provided teams with a scalable, adaptable foundation for future projects.
Enhanced Brand Perception
FM.com now serves as a professional, unified digital platform, strengthening FM’s global reputation and aligning its digital presence with its industry leadership.